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Online Shopping Store & Online Shop with Multiple Fashion Accessories Singapore

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About Us

Our story so far...... 

Online Shopping Store Singapore!

We would like to say that the idea for ‘Not In The Malls’ came on a whim after too many Singapore Slings on a girls night out at Raffles Hotel, however, it is more simple than that. We visited numerous Fairs and Bazaars around Singapore and through our travel around the vast Asian region, we were amazed by the amount of uniquely charming products for sale; designed, created and sourced by passionate talented individuals. Everyone loves going to the mall occasionally, however it is frustrating seeing the same shops pop up with the same products.  You traipse around crowded shops for hours and still never find exactly what you’re looking for.

We realised that we could provide these small businesses with an alternative avenue to sell their gorgeous creations to more people like us, while still keeping their mystery and uniqueness and so, along with our desire to support creative small businesses…NOT IN THE MALLS was born………….

Michelle O’Neill and Krista Moore started this fabulous online shopping website (store) in November 2009, when Krista was 7.5 months pregnant with her 3rd child and juggling two young boys under 4 and Michelle having not long arrived in Singapore and settling two young children into Kindie and a new school……….life could not have been more hectic for the two of us! However coming from an IT and Marketing backgrounds and experience at already running small businesses, we felt it was nevertheless the right time to begin our exciting journey which even now we are strongly passionate about.

We cater for discerning customers looking for those exceptionally high quality, imaginative gifts and products, who enjoy the personalised service, convenience and affordability of being able to shop from home. Imagine… kids are in bed, glass of wine in hand, and you can shop online from the comfort of your very own armchair and find the perfect thing you’ve been looking for!

How it works……..

Using our search facilities and our self explanatory categories find what you’re looking for, then add as many things into one shopping bag, from as many different sellers as you wish.

Each seller will add a delivery charge to your order (or not!), then you can pay in three easy ways for your order:


- Cheque
- Bank Transfer
- Paypal/Credit Card  

When you select pay by Paypal you will see on the right side of your screen the log in box to be used if you do have a paypal account. On the left side of the page you will see small credit card icons and a link which says: 'Don't have a PayPal account? Use your credit card'.   Click here and enter your credit card/address details in one page, confirm your order amount and order will be processed immediately.


Once that’s done, just sit back and await the arrival of your gorgeous treats.

Each seller will directly confirm your order, and let you know that your things are on their way. They dispatch them directly to you. No central warehouse, just you buying direct from those small creative businesses you never seemed to be able to find... until now........